What — Red Thread Journal is a biannual printed publication and online film platform dedicated to the explorative journey through fashion, design, photography, art and cinema with a red thread that unites theme and aesthetic in harmony.
The aim is to inspire and evoke through unique visual language allowing the broader viewer interpretations that transcends cultures and nationalities, making Red Thread a global brand.
Why — In Chinese folklore, an invisible Red Thread connects those destined to meet, regardless of time, place, or circumstance. The thread may stretch or tangle, but never break.
This thread represents the creative contributors and teams intrinsic to the creation of the Red Thread Journal, it is also symbolic of the themes and social topics that run through each issue.